About V7 Karats
V7 Karats began in 2018 from a simple insight into the modern jewellery market. Ashley, our founder, has always been drawn to diamond and gold pieces seen across fashion, music, and culture.
For most people, traditional diamonds never made financial sense. Clients would rather invest in property or physical gold than in small diamonds with little resale value.
Our Solution: Rational Luxury
Jewellery is about expression, not investment performance. Most sub-carat diamonds do not retain value, and the real winners are jewellers who mark them up.
Our 925 sterling silver jewellery set with premium moissanite delivers the same fire, clarity, and iced-out aesthetic—without the irrational price tag.
Our Collections
We specialise in men’s, women’s, and unisex jewellery including tennis chains, cuban link chains, tennis bracelets, statement rings, stud earrings, and everyday luxury essentials.
Each piece is designed for long-lasting wear, prioritising durability, craftsmanship, and premium finishing.
Why Moissanite & Sterling Silver
Diamonds often lack intrinsic value at small sizes. Moissanite and 925 sterling silver provide a more rational, modern approach to luxury.
This combination delivers high brilliance, scratch resistance, long-term shine, and everyday versatility.
Craftsmanship & Quality
Every piece undergoes quality control for stone clarity, cut precision, and setting security to ensure lasting shine and structure.
Our moissanite chains and bracelets use high-grade stones comparable in sparkle to luxury designer jewellery.
The Vision
Our mission is to redefine luxury jewellery as accessible, rational, and design-led. Luxury should be worn, not locked away.
We aim to set a new benchmark for premium fashion jewellery—bridging affordability with high-end aesthetics.
Thank You
If you value style, craftsmanship, and intelligent luxury, you’re in the right place. Welcome to V7 Karats—where modern jewellery meets rational value.